With July 4th come and gone, the back-to-school shopping season is upon us, and shoppers will soon start making their purchases. Check out the infographic below, showing last year’s peak shopping weeks for specific verticals based on Rakuten Marketing conversion data. Keep these peaks in mind as well as our key recommendations for affiliate, display and search to help you be on top of your game this season.
Take a look at our other back-to-school blog posts to find key strategies for display, how to drive your PPC on search and how to ace your affiliate advertising whether you’re a publisher or advertiser. And throughout the season, keep in mind our 8 over-arching tips for every back-to-school campaign.
Want to take your back-to-school campaign to the next level? Contact your account team today or reach out to us here.