At the Rakuten Marketing Experience event, we were able to interview CEO and Founder of Spartan, Joe De Sena. With his company Spartan, Joe has vast expertise with increasing brand awareness and tailoring experiences to a majority of consumers. Joe grew Spartan to become the world’s leading obstacle racing company with over 170 events and in 25+ countries with 1 million-plus global participants. In our interview with him, Joe speaks to us about the current challenges of the digital marketing industry. Some things you will learn in this video are:

  • The importance of knowing your consumers.
  • Challenges and trends in the digital marketing industry.
  • The importance of brand authenticity and how to increase brand awareness.

In accompaniment to the recent announcement of Spartan becoming a new Global Innovation Partner with our parent company Rakuten, it’s great to be able to hear from the CEO and Founder on topics that align so well with our industry. Rakuten Marketing is ecstatic to be the official digital advertising partner of such an influential brand.

“It is easier to build our race course than it is to market digitally” — Jo De Sena