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Marketing Strategies

Why financial services advertisers should focus on affiliate marketing

By Rakuten Advertising | February 3, 2021

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]

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Marketing Strategies

The Affiliate Opportunity for Financial Advertisers in 2021

By Rakuten Advertising | March 25, 2021

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]

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News

60% of consumers will watch ads to access more video content in lockdown 

By Rhiannon Farrar | May 26, 2020

Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic.  The majority of consumers would watch targeted adverts to be able to […]

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