Search results for: financial services

Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services.

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever.

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online.

The majority of consumers would watch targeted adverts to be able to access video content for free, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights. 

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.