Search results for: digital marketing

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.

In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London. 

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.