Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Search results for: digital marketing
Insights

New Report: Discover How AI Is Changing Digital Marketing

By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

Read More
News

Rakuten Advertising shortlisted for the 2021 Performance Marketing Awards

By Rakuten Advertising | May 27, 2021

We’re proud to share that we have once again been shortlisted for the Performance Marketing Awards (PMAs). Now in its 14th year, the PMAs showcase the industry’s most innovative and […]

Read More
Marketing Strategies

Driving O2O success via Cardlinked Offers

By Rhiannon Farrar | October 15, 2020

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns. Customers have reemerged to the highstreet […]

Read More
Marketing Strategies

How affiliate marketing fits into your channel mix

By Rhiannon Farrar | June 15, 2020

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

Read More
Marketing Strategies

Affiliate marketing is all grown up – here’s how it can help you scale

By Rhiannon Farrar | April 6, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  Affiliate marketing is one of the longest-standing digital channels in e-commerce, and […]

Read More
News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Rakuten Advertising | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

Read More
News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

Read More
Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Abi Jacks | April 5, 2018

Read our New Whitepaper: Defining the GDPR Impact on Digital Advertising Rakuten Marketing has published a new whitepaper that outlines the UK compliance framework for the General Data Protection Regulation (GDPR). This […]

Read More
Marketing Strategies

Want to Drive Consumers Back In-store? 3 Reasons to Launch aIn-Store Affiliate Campaign Right Now.

By Rakuten Advertising | May 11, 2021

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores. As vaccines continue to roll out across the country […]

Read More
News

Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | April 1, 2021

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

Read More