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Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

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News

Anthony Capano to champion borderless commerce as role expands to Managing Director of Europe

By Abi Jacks | February 13, 2018

We are excited to officially share Anthony Capano’s role update. Effective immediately, Anthony will hold the new position of Managing Director of Europe here at Rakuten Marketing.

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Marketing Strategies

The 2018 Brand Index, Produced in Partnership with Internet Retailing

By Abi Jacks | February 7, 2018

We partnered with InternetRetailing to produce the 2018 Brand Index, which ranks the top 250 multichannel brands selling direct to Europe’s consumers. Brands are graded according to their measured performance in six dimensions, establishing what…

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Marketing Strategies

Migrate to Rakuten Affiliate Network in 5 Steps

By Rakuten Advertising | May 26, 2016

For marketers, the prospect of migrating their affiliate programme to a different network is often a daunting one. The most frequent questions we hear are  – “Will it take months […]

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