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Marketing Strategies

Client Success Story: FitFlop Gives Back

By Rhiannon Farrar | August 4, 2020

‘The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Rakuten Advertising | July 28, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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Insights

70% of consumers won’t be decreasing their spend during the 2020 peak shopping period

By Rhiannon Farrar | July 22, 2020

Today, Rakuten Advertising launches new consumer insight report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined.   COVID-19 has impacted the way people conduct business and how consumers purchase and […]

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News

In Conversations with Rakuten Advertising’s Senior Manager of Display

By Rhiannon Farrar | July 10, 2020

Welcome to our latest Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Display, Belinda O’Reilly. How long have you worked for […]

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Marketing Strategies

Search Strategies For New-To-Online Consumers

By Rhiannon Farrar | July 6, 2020

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one for the […]

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Marketing Strategies

Client Success Story: Hotel Chocolat

By Rhiannon Farrar | June 30, 2020

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one […]

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Insights

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Rakuten Advertising | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Insights

Content FOMO: Consumers demand more entertainment during lockdown and beyond

By Rakuten Advertising | June 22, 2020

64% of consumers say they are missing out on content while 42% believe illegal streaming would be unlikely to continue if content was more readily available Consumers believe they are […]

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Marketing Strategies

How affiliate marketing fits into your channel mix

By Rhiannon Farrar | June 15, 2020

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

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Marketing Strategies

Back to Brick & Mortar: Strategies For Offline Success

By Rhiannon Farrar | June 9, 2020

This post was guest authored by Marisol Rossi Gonzalez.  “We’re reopening.”  It’s a sentence that retailers have been longing to hear. And many have been asking themselves,  what will we do […]

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