April 20, 2022
News Rakuten Advertising Launches Interactive CTV Ad Formats
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats.
April 13, 2022
Insights Rakuen Advertising Launches Linkless Code Tracking
Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels. Now, brands can elevate their affiliate strategy and reach consumers where they choose to spend their time - on social media, connected TV, print media, podcasts, or beyond.
March 30, 2022
Marketing Strategies Consumer Study: The Power of Context
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.
March 23, 2022
Events European Golden Link Awards 2022
Rewarding excellence and innovation across our European network, our Golden Link Awards have become a key event and celebration for our affiliate network.
March 17, 2022
Events DealMaker Europe 2022
After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Europe 2022!
March 2, 2022
News Rakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.
February 17, 2022
Marketing Strategies Optimising Affiliate Performance for Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
January 31, 2022
Insights Global Affiliate Orders Soar in Q4
The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead.
January 31, 2022
News mThink Best Affiliate Network 2022
We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.
December 16, 2021
Insights 2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
December 2, 2021
Marketing Strategies New and Diverse Publisher Models for 2022
Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models. Our Rakuten Advertising Publisher Development team is excited to share their insights on the new publisher models that are set to drive success. Stay ahead of the curve and read on!
November 4, 2021
Marketing Strategies Media Strategies for Peak Planning
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.