The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

Affiliate Marketing and the Wider Marketing Mix

Marketing Strategies

How affiliate marketing fits into your channel mix

By Rhiannon Farrar | June 15, 2020

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

News

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Rakuten Advertising | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

COVID-19 and Consumer Vertical Preferences

Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

Marketing Strategies

Affiliate marketing is all grown up – here’s how it can help you scale

By Rhiannon Farrar | April 6, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews. Affiliate marketing is one of the longest-standing digital channels in e-commerce, and […]

News

Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes

By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

Insights

Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales

By Anna Taylor | June 11, 2019

RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]

News

Publisher Spotlight: Mapp On Lead Generation for Advertisers

By Anna Taylor | March 18, 2019

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to reach their potential. Alongside their many services, they […]

News

Advertiser Spotlight: FitFlop

By Anna Taylor | November 28, 2018

Founded in 2007 by entrepreneur Marcia Kilgore, FitFlop’s mission is to empower people to live active and fulfilled lives. Their biomechanically engineered footwear features technologies that are engineered for all-day […]

News

Publisher Spotlight: RevLifter – helping retailers boost revenue through personalised incentives

By Anna Taylor | March 29, 2018

RevLifter is an AI Marketing Technology service that helps online retailers take control of promotions delivery to deliver incremental value. We recently caught up with Simon Bird, Co-Founder at RevLifter, to find out more about…

About Us

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States.