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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Abi Jacks | April 5, 2018

Read our New Whitepaper: Defining the GDPR Impact on Digital Advertising Rakuten Marketing has published a new whitepaper that outlines the UK compliance framework for the General Data Protection Regulation (GDPR). This […]

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News

Publisher Spotlight: RevLifter – helping retailers boost revenue through personalised incentives

By Anna Taylor | March 29, 2018

RevLifter is an AI Marketing Technology service that helps online retailers take control of promotions delivery to deliver incremental value. We recently caught up with Simon Bird, Co-Founder at RevLifter, to find out more about…

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News

GiftSwipe by Cadouu: Tinder meets Pinterest – the ultimate fashion and product discovery app backed by machine learning

By Anna Taylor | March 26, 2018

Rakuten Marketing speaks to Cadouu – a unique and innovative gifting platform. Their GiftSwipe discovery engine backed is by machine learning and provides advertisers with a smart gateway to customers.

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Insights

Publisher Spotlight: By Discount Codes

By Anna Taylor | March 16, 2018

We’ve recently started working with By Discount Codes – a fast-growing savings hub providing discount codes for over 1,500 brands. We recently caught up with the marketing team from By Discount Codes to find out…

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Abi Jacks | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Abi Jacks | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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Marketing Strategies

Micro to Macro and the ‘Stairway to Macro Success’

By Abi Jacks | March 9, 2018

As the digital advertising industry continues to go from strength to strength, more mediums can be traded programmatically – including traditional channels such as TV and radio. This has left advertisers with an overwhelming choice…

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Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

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News

Anthony Capano to champion borderless commerce as role expands to Managing Director of Europe

By Abi Jacks | February 13, 2018

We are excited to officially share Anthony Capano’s role update. Effective immediately, Anthony will hold the new position of Managing Director of Europe here at Rakuten Marketing.

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Marketing Strategies

The 2018 Brand Index, Produced in Partnership with Internet Retailing

By Abi Jacks | February 7, 2018

We partnered with InternetRetailing to produce the 2018 Brand Index, which ranks the top 250 multichannel brands selling direct to Europe’s consumers. Brands are graded according to their measured performance in six dimensions, establishing what…

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