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Insights

New Report: Discover How AI Is Changing Digital Marketing

By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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News

Webinar: Placements Marketplace

By Rakuten Advertising | June 20, 2019

Join Rakuten Marketing on Wednesday, June 26th at 10:00am ET/2:00pm GMT and at 4:00pm ET/ 8:00pm GMT for a 30-minute webinar featuring a guided tour of our Placements Marketplace. Placements […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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Insights

The Top 10 Direct to Consumer Brands: UK Companies More Well-Known Than Global Pioneers

By Rakuten Advertising | June 19, 2019

Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

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Insights

Rakuten Marketing Study: The 2019 Influencer Marketing Global Survey

By Rakuten Advertising | June 17, 2019

Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]

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Marketing Strategies

Relationships on the Rocks? CMOs: Is Your Marketing Talking to a Person or a Persona?

By Anthony Capano | June 17, 2019

As society approaches a new reality in which anything and everything is connected in real time, the relationship between the CMO and customer is evolving. Moving away from the traditional […]

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Insights

Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales

By Anna Taylor | June 11, 2019

RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]

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Events

Publisher Spotlight: Smarter Click

By Lisa Bruecher | May 15, 2019

Smarter Click are one of our technology publishers that specialise in conversion technology to help our clients make the most out of their website visitors. The Smarter Click team recently […]

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Marketing Strategies

Publisher Spotlight: Love the Sales

By Rakuten Advertising | April 29, 2019

Love the Sales is a retail aggregator, helping millions of consumers find and compare the best discounts on the products and brands they love. Winner of Tech Platform of the […]

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News
Browns Fashion launches US Affiliate Programme
By Anna Taylor | March 22, 2019

We’re excited to announce that our long-standing client, Browns Fashion has just launched a US affiliate programme on the Rakuten Marketing Affiliate Network. Browns is one of the world’s most […]

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