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Insights

Cyber Week 2019 – What Did We Learn in the UK?

By Anna Taylor | December 13, 2019

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

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News
Nissan and Booking.com amongst the first advertisers on Rakuten TV’s New AVOD Service in Europe
By Sarah Furbank | November 29, 2019

Rakuten Marketing to serve as exclusive ad-seller for Rakuten TV’s first-of-its-kind ad-supported video-on-demand (AVOD) service Seven internationally-renowned brands, including Nissan and Booking.com, will use innovative advertising on the new AVOD […]

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News

The Unexpected Gift Shopper: How to Reach Global Consumers During Peak Season

By Anna Taylor | November 27, 2019

The holiday season is undoubtedly the most important date in the marketer’s diary. During the gift buying season, shopper profiles can fluctuate significantly as 70% of the world’s consumers seek […]

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News

Rakuten Advertising to Serve as Exclusive Ad-Seller for Rakuten TV’s New AVOD Service in Europe

By Lisa Bruecher | November 14, 2019

Nissan signs on as “Founding Partner,” advertising on first-of-its-kind ad-supported video-on-demand service in Europe Rakuten Advertising will be the exclusive advertising seller for the new ad-supported video-on-demand (AVOD) service in […]

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News
Singles’ Day Strategies for International Retailers
By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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News
Rakuten Marketing wins Best Affiliate Network at the IPMAs
By Sarah Furbank | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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News

Rakuten Marketing Shortlisted for 11 International Performance Marketing Awards

By Rakuten Advertising | September 12, 2019

We’re very excited to once again be shortlisted for the International Performance Marketing Awards (IPMAs). Now entering its third year, the International Performance Marketing Awards celebrates exceptional projects across the […]

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Introducing Our New Managing Director of International – Anthony Capano

By Rakuten Advertising | July 30, 2019

As no stranger to the performance marketing industry throughout Europe and Asia, Anthony Capano has been a driving force behind Rakuten  Marketing’s international success. Acting on our commitment to delivering […]

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Insights

Publisher Spotlight: Stylight

By Rakuten Advertising | July 11, 2019

Stylight are one of Rakuten Marketing’s publishers, specialising in collating the very best fashion, home and living, and beauty products. After sponsoring both DealMaker London and DealMaker Munich, we sat […]

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Insights

New Report: Discover How AI Is Changing Digital Marketing

By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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