Search results for: affiliate marketing

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV platform (Advertising-Video-on-Demand).

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience.

The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.

Clear your diaries – our must-attend affiliate networking event, DealMaker Europe, is back at The Brewery, London on the 29th of June 2023.

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.

Connected TV (CTV) has been flirting with us all for some time now and with good cause.