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Publisher Spotlight: Mapp On Lead Generation for Advertisers

By Anna Taylor | March 18, 2019

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to reach their potential. Alongside their many services, they […]

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Marketing Strategies
Publisher Spotlight: How Content Publisher Redu Drives Brand Awareness
By Lisa Bruecher | March 8, 2019

Publisher Spotlight: A Case Study of Influencer Marketing In this month’s episode of Publisher Spotlight, we interviewed publisher Redu, to better understand the value of content publishers and how influencer […]

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News
Rakuten Marketing Shortlisted for Five Performance Marketing Awards
By Anna Taylor | February 27, 2019

Alongside, our shortlisting in the Influencer Marketing Awards last week, we’re very proud to have been shortlisted for five awards in the 2019 Performance Marketing Awards. Now entering its 13th […]

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News
Lead Generation and Affiliate Marketing
By Anna Taylor | February 26, 2019

Lead generation is one of the most cost-effective ways to drive sales and build brand awareness – especially for advertisers who may have lost valuable consumer data due to GDPR. Here […]

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Insights
Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

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News

Update: Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking. The Enhanced Tracking Protection 2.0 (ETP 2.0), means Firefox will now block a […]

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News

China’s New e-Commerce Law and What it Means for International Retailers

By Rhiannon Farrar | December 17, 2018

As of January 1st, 2019, China will implement a new e-commerce law further regulating the sale of products for international retailers. These new laws are set to strengthen protection for consumers […]

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News

Advertiser Spotlight: FitFlop

By Anna Taylor | November 28, 2018

Founded in 2007 by entrepreneur Marcia Kilgore, FitFlop’s mission is to empower people to live active and fulfilled lives. Their biomechanically engineered footwear features technologies that are engineered for all-day […]

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News

Advertiser Spotlight: Organic Basics

By Anna Taylor | November 23, 2018

We’re excited to be working with Organic Basics – a unique Copenhagen based clothing company with a mission to lead the way on sustainable, better-made basics. The brand creates high-quality, sustainable […]

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News

Webinar: Acquire Unexpected New Customers through AI-powered, Data- driven Prospecting

By Abi Jacks | October 17, 2018

We’ve teamed up with InternetRetailing to deliver the webinar that might make all the difference between programmatic success or failure in 2019.

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