We’re very proud to announce that we, alongside our client FitFlop won the silver award for ‘Best Use of Data’ in the 2019 Influencer Marketing Awards.

The Influencer Marketing Awards (IMAs) are hosted by the Influencer Marketing Show, a subsidiary of PerformanceIN. The IMAs mission is to place a spotlight on the very best influencer marketing campaigns designed and developed with the brand or client in mind which are smartly executed, creative and innovative with clear transparent KPIs and objectives.

At the latter end of last year, we ran an influencer campaign with FitFlop to help them reach a new target market. By using our influencer platform, cross-channel attribution reporting capabilities, and the rich data and insights offered by our affiliate network FitFlop were able to understand the value that influencer marketing drives across the full customer journey for future investment. By being shortlisted for ‘Best Use of Data’ the campaign has successfully demonstrated the application of meaningful data and insights to facilitate smarter campaign decisions and performance.

On being shortlisted for the award, John Sadeghipoor, Global Head of Digital Marketing at FitFlop said “As a global footwear brand, FitFlop are focused more than ever on business growth through content and influencers. Working with Rakuten Marketing in both the US and UK, our data, coupled with Rakuten Marketing analysis, provides insights and learnings to be made, leading to long-term relationships that elevate our product offering to showcase our awesome new sneakers to new target audiences.”

You can find out more about the Influencer Marketing Awards here.