As no stranger to the performance marketing industry throughout Europe and Asia, Anthony Capano has been a driving force behind Rakuten  Anthony Capano HeadshotMarketing’s international success. Acting on our commitment to delivering technology and services for the global market, our latest announcement will unify Rakuten Marketing offices worldwide.

Marking his 6th year at Rakuten Marketing, we are pleased to announce that Anthony Capano, previously Managing Director, EMEA, has been promoted to Managing Director of International. With much success in expanding our advertising solutions across Europe, Anthony’s new role will cover all territories outside of Japan and the USA.

Alignment and Strategy

Anthony’s tenure as MD, EMEA, was met with many opportunities for success and unification. He continued to prioritise the provision of a network for publishers as well as advertisers, facilitating valuable partnerships across the globe. Under Anthony’s direction, the Rakuten Marketing Affiliate Network has expanded to local merchants in Europe over the last 12 months. This further strengthened our EU footprint to deliver 31% YoY growth in sales across the continent.

Commenting on Anthony’s new position, Nick Stamos, CEO, comments, “As more of Rakuten Marketing’s EMEA clients expand operations overseas, this appointment allows for the international operations to unify under one leader. Anthony’s well-versed background, understanding of the e-commerce industry in the EMEA and APAC regions, coupled with the growth he has driven for both Rakuten Marketing and our clients over his six years with the business were recognised as perfectly suited to naturally progress Rakuten Marketing’s international business”.

Global Expansion

As the Managing Director who oversaw the launch of Rakuten Marketing in Australia and APAC, Anthony is no stranger to launching and growing Rakuten Marketing in new regions. Looking after Europe, Middle East, Africa, Asia-Pacific, and Latin America, we are looking forward to what Anthony has in store to progress our international business to help clients expand across borders.

Anthony Capano comments, “The momentum we’ve built internationally over the past few years has put the business in a fantastic position to begin tailoring and deploying our technology in new and exciting markets. By providing the network and support brands need, we’re going to be able to offer clients countless opportunities to grow internationally”.


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