Golden Link Awards 2026 Winners Revealed at DealMaker Europe

The Golden Link Awards 2026 lit up DealMaker Europe with a celebration of the brands, publishers, agencies, and affiliate managers pushing performance marketing forward across Europe. 

Each year, the Golden Link Awards recognise the partnerships and strategies that raise the bar for affiliate and partner marketing. This year’s winners represent standout innovation, smart use of data, creative collaboration, and exceptional programme management across the industry. 

From global expansion and influencer marketing to data-driven strategy and partnership excellence, the 2026 winners showcased what best-in-class performance looks like today. 

Celebrating the Best in Affiliate and Performance Marketing 

The Golden Link Awards have become a key moment in the Rakuten Advertising calendar, bringing together industry leaders at DealMaker Europe to spotlight the campaigns and teams delivering measurable impact. 

This year’s winners reflect the depth of talent across the affiliate ecosystem. Whether through strategic growth, creative execution, or strong partner relationships, each winner demonstrated an ability to outthink the competition and drive results. 

Golden Link Awards 2026 Winners 

Here are this year’s Golden Link Awards winners: 

• Best Global Expansion Strategy – Celebrity Cruises 

• Best Influencer Marketing Campaign – Samsung Electronics UK 

• Best Managed Affiliate Programme – P Louise 

• New Campaign Strategy – Pets at Home 

• Partnership of the Year – adstrong x the LEGO Group 

• Agency of the Year – SPRNV 

• Best Data-Driven Strategy of the Year – Buyagift 

• Affiliate Manager or Team of the Year (Advertiser) – Samsung Electronics UK 

• Affiliate Manager or Team of the Year (Publisher) – TopCashback UK 

• Advertiser of the Year – The LEGO Group 

• Publisher of the Year – Linkby 

Congratulations to the 2026 Winners 

Congratulations to all finalists and winners of the Golden Link Awards 2026. From the LEGO Group being named Advertiser of the Year to Linkby  winning Publisher of the Year, the 2026 results reflect a vibrant, evolving industry full of innovation and ambition. 

It was also fantastic to see individual excellence recognised, with Samsung Electronics UK and TopCashback UK earning top honours in the affiliate manager categories. As the industry continues to evolve, the Golden Link Awards remain a powerful reminder of what can be achieved through smart strategy, strong relationships, and performance-focused thinking. 

Thank you to all this year’s winners and to another unforgettable evening at DealMaker Europe.