Anthony Capano to direct further expansion of successful European operations

We are excited to officially share Anthony Capano’s role update. Effective immediately, Anthony will hold the new position of Managing Director of Europe here at Rakuten Marketing.

The expansion of Anthony’s role enables him to foster growth in Continental European and UK operations which is a significant strategic step. In Britain alone, as much as 35% of transactions driven for Rakuten Marketing clients are now taking place overseas. As borderless commerce matures, we are responding to the enormous growth potential for customers with greater global alignment.

Anthony comments, “As the world gets more connected, it’s time marketing reflected the way we shop. I’m very excited to be working so closely with European brands, the appetite for their products overseas is greater than ever. By providing the network and support they need, we’re going to be able to offer clients countless opportunities to grow.”

In particular, Anthony will accelerate integration and collaboration with the APAC operation, which he continues to oversee and has seen an 87% business growth across affiliate marketing, display and retargeting. Anthony’s role in that region has been transformational, from leading the Australian business since its days as a startup, to opening operations in Singapore and recently, spearheading the company’s expansion in Asia.

With considerable senior leadership experience across all company regions, Anthony is uniquely positioned to further expand the European network, media partnerships and continue to revolutionise the affiliate and display industry’s view of performance and transparency.

Anthony will continue to report into Managing Director, International, Mark Haviland, who adds, “Bringing Anthony to London means we can continue delivering the highest service levels to our European clients, whilst bringing innovation from APAC, where he has built from scratch one of our fastest growing businesses. I’m delighted he’ll be moving here, and I know the European teams, our clients, publishers and media partners will be too.”