Founded in 2007 by entrepreneur Marcia Kilgore, FitFlop’s mission is to empower people to live active and fulfilled lives. Their biomechanically engineered footwear features technologies that are engineered for all-day comfort, and don’t compromise on style. 11 years on, FitFlop continues to broaden its range of sandals, sneakers, loafers and skates, alongside its global brand campaign “FOR SUPERWOMEN”, featuring actress Uma Thurman.
We’ve been working closely with FitFlop since 2012 to help them drive sales and international growth through the affiliate channel which has resulted in an 85% increase in revenue YoY. This year, FitFlop has been focused on developing and maximising their partnerships with influencers and content publishers who can introduce FitFlop’s products to new audiences through high-quality creative content.
As you’d expect from such an innovative brand, there are always exciting developments and new products on the horizon. We caught up with John Sadeghipoor, Global Head of Digital Marketing at FitFlop to find out more about what they have in store for Cyber Week and beyond.
Can you tell us about some of the exciting new developments at FitFlop?
We’ve recently launched our new Allegro™ Ballerina flat to cater to women who are abandoning their heels for comfort but still want to look stylish. Named after the ballet term meaning “brisk or lively steps”, the Allegro is elegantly simple and timelessly chic shoe. Unlike most other ballet flats which offer little to no support, the Allegro features an anatomically contoured footbed and our new Dynamicush™ technology. Take a look at our latest video to learn more: https://www.youtube.com/watch?v=8vrv9b6tHMY
We’re really proud of the Allegro Ballerina. It’s the most comfortable ballet flat shoe available right now. We’re more than happy to prove this with content partners with samples and offer an increased commission to any influencers/bloggers who would be keen to showcase and review the shoes across their blog and social platforms.
What plans does FitFlop have in store for Black Friday and the remainder of 2018?
Our Cyber Week campaign is currently live and we’re offering up to 60% off on 100s of styles and an additional 25% off + free shipping using code “EXTRA25” – valid until the end of November 2018! There’s never been a better time to promote FitFlop. You can check out our sale here.
What types of publishers are you looking to partner with?
We’re very keen to develop deeper relationships with bloggers and influencers who can engage our target audience of xennials (born 1970s to the early 1980s). In addition, we’re always keen to partner with content publishers who create high-quality content that can reflect the FitFlop brand to the highest standard.
We’re always open to trailing publishers of all shapes and sizes to bring our products to new customers and diversify our programme. If you think you’d be a good fit for FitFlop – please do get in touch.
What are the benefits for publishers working with FitFlop?
We understand that publishers are very different so we can be flexible with how we work together. We offer a huge amount of benefits to our publishers which include the following:
- Access to exclusive our video, banners and animated content
- Product samples in return for reviews and content
- A generous commission
- A bonus payment on their 1st sale
- Invites to our HQ and press events
What plans does FitFlop have in store for 2019?
Without giving away all our secrets, you should stay tuned for new comfort collections, silhouettes, men’s products and more content collaborations than ever before. Please do feel free to contact us if you’d like to learn more.
Lastly, how has Rakuten Marketing contributed to the success of your global programme?
With the help of Rakuten Marketing’s local experts, we’re able to acquire and target a slightly younger customer beyond our borders, which is upping growth even further. We’re pushing the boundaries, not being afraid to try something new. There’s no failure, it’s just constant learning!
If you’d like to find out more about joining FitFlop’s affiliate programme, please use the MID 37323 in the Publisher Dashboard.