Rakuten Advertising: Q1 Affiliate Partner Spotlight

The most powerful affiliate programs thrive on discovery. At Rakuten Advertising, we’ve watched the world’s best brands transform their performance by embracing diverse publisher models. They understand that different publishers reach different audiences in different ways. And the impact is powerful.

As today’s consumers navigate a complex digital journey before purchasing, they seek inspiration from new platforms. They turn to creators and content publishers for validation, and source the best incentives from across the web. Limiting your affiliate program to a small number of publisher types means missing crucial touchpoints along the path to purchase.

Our latest Affiliate Partner Spotlight highlights innovative up-and-coming publishers on our network. They’re creating fresh approaches to audience engagement, developing new technologies, and pioneering content formats that capture attention in unexpected ways.

Ready to discover new publishers for your program? Let’s explore the rising stars on the Rakuten Advertising Network.

Rightmove

Rightmove, the UK’s leading real estate portal and a household name, is the trusted first stop for millions seeking property. Its mission is to streamline the search by connecting home seekers with listings, empowering informed decisions through market data, and facilitating the entire property journey.

Rightmove offers powerful advertising solutions that leverage its vast reach and engaged audience to effectively promote your brand. Here’s how:

• Unparalleled Reach and Engagement:
• Targeted Advertising
• Cut-Through Advertising
• Display Advertising
• Newsletter Solutions

Pie

Pie combines a customisable ad blocker that rewards users for their attention with powerful shopping tools that incentivise transactions. Pie helps brands reach a unique and highly valuable audience—one that has been historically hard to reach through traditional online advertising. By rewarding consumers for both engagement and purchases, Pie meets customers at all stages of the shopping journey, increasing traffic and conversions for our advertiser partners.

Pie offers a unique opportunity to connect with a highly engaged, and rapidly growing audience of Gen Z and Millennial consumers. With its performance-based pricing model, global reach, and user-friendly platform, Pie makes it easy to get started and see results. They are committed to working across all verticals and achieving your CPA goals, so why not extend an offer and let Pie handle the rest?

Tyviso

Tyviso is a rewards-based platform that uses the psychology of incentives to increase customer loyalty and revenue for brands. They offer three key methods:

• Gift After Purchase: Surprise customers with a gift after they buy, increasing satisfaction and encouraging repeat business.
• Gift With Purchase: Boost average order values by offering gifts from other brands, incentivising purchases without discounting your own products.
• Rewards: Reduce churn and increase customer lifetime value with exclusive rewards and benefits.

In 2024 alone, the platform has demonstrated significant growth and impact, evidenced by over £50 million in uplift to hosts, the establishment of more than 750 partnerships, and the delivery of over 100 million offers.

Edenred Enagagement BE

Edenred is a leading global company specialising in employee benefits, with a presence in 45 countries. In Belgium alone, they serve 1.8 million users, representing around 10% of the population.

Edenred Engagement BE focuses on enhancing employee engagement and well-being through innovative solutions tailored to modern workplace needs. As a global leader in employee benefits, Edenred offers a range of services designed to boost motivation, productivity, and satisfaction. Their solutions include meal vouchers, eco vouchers, gift cards, and mobility solutions, all aimed at improving employees’ quality of life while promoting sustainable practices.

By fostering a motivated and engaged workforce, Edenred Engagement helps brands drive long-term success and build a strong, positive reputation. The platform has a closed qualified and secure audience which makes them perfect for selective advertisers.

KAYAK UK

KAYAK is the leading travel search engine that empowers users to plan and book their trips with ease and confidence. By aggregating data from hundreds of travel sites, KAYAK provides a comprehensive platform for comparing flights, hotels, car rentals, and holiday packages, ensuring users find the best deals tailored to their preferences and budgets.

KAYAK UK focuses on enhancing the travel experience through innovative tools and features, such as price alerts, flexible date searches, and the “Explore” tool, which inspires users to discover destinations within their budget. Its user-friendly interface and mobile app make trip planning seamless and accessible anytime, anywhere.

KAYAK offers tailored advertising solutions, such as sponsored placements, display ads, and native content, allowing brands to reach specific audiences based on travel preferences, destinations, and booking behaviour. By partnering with KAYAK, brands can feature their offerings prominently in search results, ensuring they stand out to potential customers during the decision-making process.

KAYAK UK works on a CPC basis, a budget needs to be defined with the advertiser. Their primary verticals are Finance and Travel.

MyProtein

Myprotein is a leading global brand specialising in high-quality sports nutrition and fitness products. Founded in 2004, the company offers a wide range of products, including protein powders, vitamins, snacks, supplements, and activewear, catering to fitness enthusiasts, athletes, and health-conscious individuals. Myprotein is known for its commitment to quality, affordability, and innovation, ensuring its products meet the diverse needs of its customers.

Myprotein Rewards – A rewards site, where MYPROTEIN consumers can access best-in-market offers for complementary brands. This is a CPA opportunity. The requirement is that the Advertiser needs to provide a strong promotional offer, that is not otherwise available in-market.

Myprotein are looking to limit the number of Advertisers they work with e.g., there would only be one food partner, one fashion partner, one travel partner etc., so there is a lot of exclusivity. By partnering with Myprotein, brands gain access to a global, health-conscious audience, increasing exposure and credibility.

Lookfantastic

Lookfantastic is a leading online beauty retailer offering a wide range of premium skincare, haircare, makeup, and wellness products.

Lookfantastic is known for its commitment to delivering a seamless shopping experience, offering expert advice, tutorials, and beauty tips to help customers make informed choices. The platform caters to diverse needs, with products for all skin types, hair textures, and beauty preferences, including vegan and cruelty-free options.

Lookfantastic collaborates with beauty and wellness brands to feature their products on its platform, providing them with access to a global customer base. These partnerships often include exclusive product launches, curated collections, or promotional campaigns to boost visibility and sales. 

Dognet

Dognet is a performance-based affiliate network specialising in Central and Eastern Europe, connecting brands with a diverse range of publishers to drive sales. The network includes content publishers (magazines, blogs, and review sites), influencers on social media, cashback platforms, and coupon websites.

With over 10,000 verified publishers and a strong market presence in Slovakia, the Czech Republic, Hungary, Romania, and the Balkans, Dognet provides tailored affiliate solutions. Their expert team continuously supports campaign optimization, ensuring quality traffic and compliance.

Affiliate Port

Affiliate Port is a leading performance-based affiliate network specialising in the Czech and Slovak markets, with a growing international presence. With over 3,500 active publishers, it connects advertisers to high-quality traffic through diverse models, including coupon sites, cashback portals, content websites, and product comparison platforms.

Affiliate Port helps brands increase sales, expand their reach, and optimise marketing budgets by ensuring they only pay for successful conversions. It offers cutting-edge tracking, detailed campaign analytics, and expert support to maximise performance.

Advertisers benefit from targeted exposure in key verticals such as fashion, electronics, and home goods, while publishers gain access to exclusive campaigns with competitive commissions.

Tag24

TAG24 is a leading German news portal with a strong presence in Germany and the USA. Through its commerce content and affiliate cooperations, TAG24 helps brands boost sales and increase visibility across its extensive online reach. With 42.4 million annual users in Germany and over 32 million in the USA, TAG24 provides guaranteed clicks for advertisers through structured campaigns, offering flexible durations and customisable promotions.

They offer native advertising solutions, including editorially integrated ads, sponsored posts, and social media promotions. Suitable for categories such as lifestyle, technology, home & garden, and pets, ensuring targeted exposure for brands. 

High-performing advertisers know that publisher diversity is about strategic advantage. By incorporating emerging publishers alongside established partners, you create a program that adapts to changing consumer beahviors and captures opportunities other miss.

 Want to make the most of our diverse affiliate network?  Let’s connect!