Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online environments and slow page loads. In addition, “walled gardens”, the increasing difficulty acquiring user data, and the widespread use of ad blockers have presented further challenges to the modern marketer. Together, these restrict the insights that brands can get from data about prospective customers. Yet, consumers are increasingly becoming more demanding and expecting a more personalised and strategic approach from advertisers.
The result is customers that have become disengaged with online advertising or hyper-demanding. It is now critical for brands to evolve to protect and elevate the advertiser-consumer relationship.
Here at Rakuten Marketing, we see great potential in artificial intelligence (AI) to help you put consumers at the heart of your campaigns and deliver experiences people love. That potential is driving our constant innovation to develop the tools you need to succeed.
We want you to be able to harness the power of AI and have partnered with Harvard Business Review Analytic Services to research this opportunity. We’ve compiled our findings in this new report to give you insight into how to put AI-enabled digital marketing into practice.
Download the ‘Marketer and Machine’ report to learn:
- How digital marketers are utilising AI to resolve issues, including fraud and disengaged consumer audiences while boosting revenue
- The opportunity Machine Learning presents to fuels continuous learning that enables fine-tuning of messages to match recent behaviour and changing preferences
- How marketer’s energy and focus are increasingly shifting to strategy and creative development, as AI automates low-level tasks