Tony Zito at Rakuten Marketing Symposium London 2016

Excitement for Symposium London 2017, our annual UK performance marketing conference, is building as the event quickly approaches!

Taking place at The Brewery London on April 19, we’ve already given you some great reasons to attend Symposium, from guaranteed face-to-face networking to goodie bags. But what content can you actually expect from the agenda? Our enticing programme of keynotes, panels, and strategy sessions promises actionable takeaways to help you maximise ROI and outperform your competitors.

Read on to learn more about some of the key London Symposium agenda highlights and why they mustn’t be missed.

Already interested? Don’t miss out – register for your ticket now.

Future Thinking with Ben Hammersley

‘Futurist, explorer, pilot, medic, and scientist’ is how Ben Hammersley describes himself. A renowned and engaging speaker on future tech, culture, business, politics, and so much more, we’re extremely excited to have him as one of our keynote speakers for London Symposium.

Presenting to over 500 marketers, Ben’s morning keynote – Extreme Effects of the Digital World on Business, Society, and Your Life – is the perfect way to get the crowd fired up for a day of inspirational content.

Provoking Panels: Influencer Marketing and the Data Divide

The forward-thinking presentation from Ben Hammersley follows opening remarks from our own CEO, Tony Zito. We’ve also got another keynote in the afternoon from our EVP Global Development, Mark Haviland, and our MD Global Affiliate Marketing, Adam Weiss. Together, they will who’ll be offering learnings key to global growth in APAC and the US.
However, it’s not just about the big keynotes. We’ve also got two highly anticipated panel sessions, where some of the brightest digital marketing minds take to the stage to offer their opinions on two fiercely debated topics.

The Art & Evolution of Influencer Marketing

First up, we have two huge names from the world of UK influencers – beauty/lifestyle blogger and vlogger Lily Pebbles, and YouTube vlogger and fashion blogger Jim Chapman – taking to the stage with representatives of some of the UK’s most exciting beauty and fashion brands. Joining them will be Rakuten Marketing affiliate and data experts, to debate the effective measurement of an influencer’s performance and developing an effective payment model.

The Data Divide: Who Should Control Your Data?

The afternoon panel tackles one of the hottest topics in performance marketing: transparency of data. Key players within the industry will be discussing whether advertisers or experts from the supply side should be dictating how data is optimised. Join us for the display agenda item of the day to determine who should be making tactical and strategic decisions based on your data, and how this impacts transparency.

Strategy Sessions Tailored to Your Needs

Straight after the afternoon break, you take the agenda into your own hands. Choose to attend one of three simultaneous strategy sessions, each offering actionable takeaways on different areas of performance marketing.

Publisher Innovation within Affiliate Marketing

Affiliate marketing is an industry founded on innovation, and we see new affiliate models emerge every year to keep pace with the ever-changing digital landscape. This session will allow brands to discover five of our emerging, non-traditional publishers who are shaking up the affiliate space, including The Telegraph.

Unlocking Success Using Attributed Insights

Innovation, data and transparency are three key areas for the future of performance marketing. In this strategy session, our SVP/Managing Director of Attribution, James Collins, will be joined by marketers on the front line to discuss how having data that provides transparency across the entire customer journey has enabled them to formulate successful marketing strategies.

Adaptation and Engagement Strategies for the Post-Brexit Consumer

How will marketers’ strategies need to change in the next two years as Britain prepares to leave the EU? In this session, highlights from our report produced in partnership with the Centre for Retail Research will be presented. Attend to uncover predictions of how consumer behaviour will change in terms of spending, confidence in brands, and buying British, and for advice on how marketers will need to adapt their consumer engagement strategies.

The Best of the Rest

As well as the jam-packed agenda of presentations and panels, there will be plenty of opportunities for attendees to meet with current and future business partners throughout the two dedicated DealMaker networking sessions.

And, of course, no event as big as Symposium London would be complete without an after party. Join us after the final DealMaker session for a champagne reception, live entertainment, and delicious food.

We’re looking forward to seeing you there! Whether you’re a brand, advertiser, publisher or agency, don’t miss out. Register now.