Events

Winners Revealed for the European Golden Link Awards 2025

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.

Elevating performance is the name of the game, and at Rakuten Advertising, we’re thrilled to honour those who excel at it.

Now in its sixth year, our European Golden Link Awards have firmly established themselves as a highlight of DealMaker Europe. This year, we had over 50 outstanding entries spanning our 11 categories which celebrate our partners who are outthinking their competition – every single time.

This year, we had a record number of entries and our esteemed panel of judges had their work cut out to select the winners.

A huge thank you to our judges for supporting our awards:

  • Matthew Wood, Founder of PerformanceIN
  • Dr Nadia Morozova, Chief Analytics & Insights Officer at Enriched Insights
  • Jyoti Rambhai, Premium Content Editor at Performance Marketing World

The European Golden Link Awards 2025 Winners

Partnership of the Year

LTK and NET-A-PORTER

Best Managed Affiliate Programme – Retail

LEGO

Best Global Expansion Strategy

Gucci

Best Influencer Marketing Campaign

H&M and stylink

Social Impact Award

Purpl

New Campaign Strategy

Harrods

The Outthink & Outperform Award

Levi’s

Affiliate Manager or Team of the Year:

TopCashback

Agency of the Year:

SPRNV

Advertiser of the Year

Superdrug

Publisher of the Year

Blue Light Card

On behalf of everyone at Rakuten Advertising, a huge congratulations to the winners and highly commended entries. Thank you to everyone who participated in the awards!

Cheers to next year!

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Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.

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