Marketing Strategies

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.

During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

Yuly Gonzalez, Director of Search at Rakuten Advertising APAC highlights strategies for retailers looking to engage new-to-online consumers following the COVID-19 pandemic.

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one of the world’s few chocolate makers to grow their own cocoa.

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.

Marisol Rossi Gonzalez, Rakuten Advertising’s Senior Manager of Search, discusses how retailers can develop an online strategy to support the reopening of stores. Also known as O2O (Online to Offline).