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Marketing Strategies
Marketing Strategies

Micro to Macro and the ‘Stairway to Macro Success’

By Abi Jacks | March 9, 2018

As the digital advertising industry continues to go from strength to strength, more mediums can be traded programmatically – including traditional channels such as TV and radio. This has left advertisers with an overwhelming choice…

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Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

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Marketing Strategies

The 2018 Brand Index, Produced in Partnership with Internet Retailing

By Abi Jacks | February 7, 2018

We partnered with InternetRetailing to produce the 2018 Brand Index, which ranks the top 250 multichannel brands selling direct to Europe’s consumers. Brands are graded according to their measured performance in six dimensions, establishing what…

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Marketing Strategies

Migrate to Rakuten Affiliate Network in 5 Steps

By Rakuten Advertising | May 26, 2016

For marketers, the prospect of migrating their affiliate programme to a different network is often a daunting one. The most frequent questions we hear are  – “Will it take months […]

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