Marketing Strategies

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.

Affiliate marketing is one of the oldest forms of advertising, however, uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Here we explore how affiliate marketing has evolved and the benefits it brings to brands and publishers.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect with hard-to-reach audiences via its advertising-video-on-demand (AVOD) services.  

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for brands that have seen sales increase by 67%.

Connected TV (CTV) has been flirting with us all for some time now and with good cause.

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns.

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.

During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

Yuly Gonzalez, Director of Search at Rakuten Advertising APAC highlights strategies for retailers looking to engage new-to-online consumers following the COVID-19 pandemic.