Marketing Strategies

Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period.

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.

Floom is a flower delivery service that helps customers send flowers from independent florists across the UK.

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising.

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever.

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.