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Rakuten Advertising Blog
Insights
Insights
Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

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Insights

Guess Who…Unwrapping the Global Holiday Gift Shopper

By Megan Pierce | August 15, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We recently conducted research with over 6,000 consumers in eight markets across America, […]

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Insights

The Performance Marketing Guide to Peak Planning

By Megan Pierce | July 27, 2018

In partnership with PerformanceIN, we have created the ‘Performance Marketing Guide to Peak Planning’. The purpose of this report is to provide strategic insights on holiday shoppers in Q4 2018 […]

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Insights

The Performance Marketing Guide to Going Global

By Abi Jacks | July 2, 2018

We’ve partnered with PerformanceIN to produce the ‘Performance Marketing Guide to Going Global’. Our whitepaper will help you understand how to successfully develop your affiliate channel to include international programmes.

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Insights

New Horizons: A Guide to Reaching Consumers in High-growth Global Markets

By Megan Pierce | June 18, 2018

Are you a UK marketer looking to expand into new markets across the globe? Our latest report uncovers the truth about business readiness in emerging markets. Download it now to […]

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Abi Jacks | April 5, 2018

Read our New Whitepaper: Defining the GDPR Impact on Digital Advertising Rakuten Marketing has published a new whitepaper that outlines the UK compliance framework for the General Data Protection Regulation (GDPR). This […]

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Insights

Publisher Spotlight: By Discount Codes

By Anna Taylor | March 16, 2018

We’ve recently started working with By Discount Codes – a fast-growing savings hub providing discount codes for over 1,500 brands. We recently caught up with the marketing team from By Discount Codes to find out…

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Abi Jacks | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Abi Jacks | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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