Author: <span class="vcard">jakekingstone</span>

Cannes Lions 2026 showed how closely creativity, strategy, measurement, AI and trust are now connected. Rakuten Advertising shares why creator, affiliate and partner marketing are central to helping brands drive measurable growth.

Prime Day 2026 is a market-wide retail opportunity for brands, not just an Amazon moment. Discover how UK and France data can shape stronger partner marketing strategies and build momentum into France’s July Summer Sales.

Ready to launch your brand’s affiliate program? This Affiliate Marketing Step-by-Step guide for brand marketers covers everything from setting goals and choosing a platform to recruiting partners and optimising for growth, including the benefits of affiliate networks and advanced technology. Contact us to get started!

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.

The separation gap in AI shopping is changing the role of performance marketing in surprising ways. Our new report is an indispensable AI intelligence guide for partner marketing leaders, revealing an unexpected most-valuable-audience—and proving why trust is the new value proposition for shoppers.

Rakuten Advertising’s strategic partnership with impact.com marks a major step forward in partnership marketing, giving advertisers, publishers, and partners access to stronger technology, smoother transitions, and expanded growth opportunities.

Affiliate marketing platforms help brands and publishers manage, track, and optimize their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

DealMaker Europe showcased how affiliate marketing is evolving through better measurement, AI-driven discovery, and stronger creator strategies. Here are the biggest trends and takeaways from the day.

The Golden Link Awards 2026 celebrated the best in affiliate and performance marketing at DealMaker Europe. Discover this year’s winners and the standout partnerships, strategies, and teams shaping the future of the industry.

The 2026 Golden Link Awards Europe finalists have been announced! Explore the standout brands, agencies, and publishers recognised for their innovation and excellence in affiliate marketing this year.

We’re excited to introduce the 2026 Rakuten Advertising Agency Partners, featuring our newest Preferred and Platinum award recipients. These partnerships set the standard for innovation and growth in affiliate marketing. Discover how working with these standout agencies can help your brand reach new heights this year.