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Explore the latest Rakuten Advertising's 2023 Canada Affiliate Finance Report offering key insights and trends to empower your business. Uncover valuable data-driven perspectives and harness the potential of the Canadian Finance market.

We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviours. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.