Rakuten Advertising: Q2 Affiliate Partner Spotlight

To unlock the true potential of affiliate marketing, embrace discovery. At Rakuten Advertising, we’ve seen leading brands dramatically boost performance by diversifying their publisher partnerships. They recognize that different publishers connect with unique audiences in unique ways, creating a powerful synergy.

Today’s consumers embark on intricate digital journeys, seeking inspiration from emerging platforms, validation from trusted creators, and the best deals from across the web. Don’t limit your affiliate program. By focusing on a narrow range of publisher types, you risk missing critical touchpoints along the path to purchase and limiting your growth.

In our latest Affiliate Partner Spotlight, we showcase innovative, up-and-coming publishers within our network. These rising stars are pioneering fresh approaches to audience engagement, developing cutting-edge technologies, and creating captivating content formats.

Ready to expand your reach and discover untapped potential? Let’s explore the rising stars on the Rakuten Advertising Network and unlock new opportunities for your program.

Valuedynamx

Valuedynamx is a leading global provider of curated data-driven omnichannel purchase rewards. We are part of Collinson, acknowledged for delivering the world’s most valued travel ecosystem.

Collinson has over 30 years loyalty and customer engagement experience and more than 10 years focused on delivering loyalty commerce solutions. They have been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers. More recently, we created Valuedynamx, leveraging our expertise across payments, card-linking, affiliate marketing, earning, and redemption to bring them under a single entity to deliver more relevant and engaging solutions for our clients.

Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, Fis, and hotel groups.

In addition to Valuedynamx, Collinson delivers exceptional travel, loyalty, and insurance products that differentiate value propositions and loyalty solutions that win deeper, more valuable customer relationships.

Unblocked Brands / Passport 

Unblocked Brands helps publishers unlock the most underutilized marketing channel – Apple and Google Wallet – which is on every single user’s phone. With Passport, you can send unlimited push notifications directly to your audience’s phones, without needing a mobile app. It’s a direct line to your audience, bypassing crowded inboxes and unpredictable algorithms.

Publishers use Passport to drive affiliate revenue, as an upsell sponsorship channel, and drive traffic, especially as SEO and social platforms become less reliable with constant algorithm changes. You can update links in real-time, promote offers, and automate pushes using geolocation.

Our publishers are seeing 2.7% average click-through rates (2–3x higher than email), with 85% reporting increased sales and conversions. We offer full-service campaign management, handling design, setup, content, and strategy. Best of all, it’s CPA-based – you only pay when results are delivered. No upfront cost for qualified partners.

Falcon Labs

Falcon Labs specializes in transforming the post-purchase experience into a powerful customer engagement and discovery opportunity. Our solution uses advanced technology and AI to deliver personalized, contextually relevant offers to consumers at their peak engagement moment.

By optimizing the customer journey with tailored recommendations during check-out, we enable businesses to unlock incremental revenue streams while enhancing customer satisfaction through a rewarding user experience.

We are a team of ad-tech veterans with vast experience building advertising tools in the mobile advertising space (ironSource/Unity), excited to bring machine learning, ad targeting and ROAS capabilities to boost e-commerce businesses.

Rooftop Digital

With over 260 million consumer profiles refreshed daily by 15 million real-time behavioral signals, Rooftop helps you acquire new customers through audience-targeted email marketing. Our data-driven approach identifies high-intent audiences, lowering your acquisition costs and boosting campaign effectiveness.

Our team fully manages your campaigns—from setup and creative development to targeting, delivery, and optimization. Using real-time intent data, we target high-converting segments and enhance results through continuous A/B testing across subject lines, content, and calls to action.

Best of all, we don’t charge for campaign management. We operate on a performance basis, aligning our success with your KPIs. Whether your goal is lead generation, cart conversion, or increasing subscription revenue, our campaigns are designed to deliver measurable, ROI-focused results.

Capillary Technology

Capillary Technologies works with companies to build loyalty solutions for our client partnerships. We create or enhance their customer reward proposition, powering affiliate cashback, digital rewards, and payment-linked offers tailored to customers within closed-user group environments. Our clients span employee benefits, banking, healthcare, telco, and more. We utilize the affiliate (cashback), card-linked, and gift card channels to drive incremental sales on a rewards/points/cashback basis.

Intango/Manifesto

Manifesto (by Intango) captures shoppers in the moments of search, outside the crowded SERP. Using AI/ML and proprietary bidding tech, we tap into 8,000+ brand‑safe publisher placements—Alternative Search, BNPL environments, Coupon & Deal hubs, and Contextually relevant content—to deliver lower‑cost, high‑impact traffic.

The results speak for themselves: brands have realised 363% revenue growth, 318% average ROI, and +$2 Bil in incremental sales in 2024, all while paying only for performance.

Seamless integration with Rakuten Advertising lets marketers activate Manifesto inventory in days, unlock fresh intent signals, and scale globally without sacrificing transparency. Wherever consumers search, scroll, or shop, Manifesto turns intent into conversion.

Wellput

Wellput makes it easy and low risk for brands to test newsletter sponsorships at scale. Just tell us your target audience, and we’ll handle the rest. Using AI and deep knowledge of our publisher network, we match your brand with newsletters whose content and readership align with your goals.

Campaigns launch across a curated set of placements so we can quickly identify what performs. Then we get to work optimizing both CPC pricing and creative to maximize results. No need for manual outreach, custom creative for every placement, or guesswork.

With Wellput, newsletter sponsorships become a streamlined, data-driven channel, designed to help you efficiently reach new audiences and hit your performance targets. 

Creator.Co

Creator.co is an all-in-one influencer marketing platform trusted by brands like Nike, Oakley, Groupon, and Amazon, along with performance agencies like Gen 3 (Fendor, Lyft) to complement and amplify affiliate programs powered by Rakuten. Creator taps into the world’s largest influencer database of over 400 million profiles, helping brands and their agency partners connect with targeted creators across every niche for unmatched reach and precise audience targeting.

Influencer content created through Creator comes with unlimited usage rights, allowing teams to repurpose assets across paid media, organic social, and the website. When used in tandem with affiliate campaigns, UGC-powered paid ads see up to 2x higher conversion rates and 50% lower CPCs. From discovery to reporting, Creator provides a seamless platform experience with integration into Rakuten, brands, and their agency partners have one dashboard to track performance, streamline execution, and drive measurable ROI.

Hue & Stripe

Hue & Stripe is a tech platform used by vetted stylists, image consultants, and fashion editors to deliver highly personalized, high-converting recommendations to clients. We blend multiple publisher models: our stylists act like an influencer network by creating content but focus on recurring 1-on-1 sales.

While we’re a closed network, we publish weekly Style Guides for broader visibility. At our core, we’re a SaaS app that helps stylists organize and monetize product links for high-income clients with strong purchase intent. Hue & Stripe placements foster lasting relationships between top-performing stylists and premium fashion and beauty brands, ensuring repeat exposure with a steady stream of new clientele.

JOKO

Joko is the ultimate AI shopping assistant, helping consumers discover the best products and purchase them at the best price. With powerful features like cash back, wish lists, buy now pay later (BNPL), and price comparison, Joko is a true shopping super app trusted by over 4 million users worldwide. By linking their bank accounts to the app, users unlock a more personalized shopping experience, while partner brands gain access to valuable insights that enable them to tailor their offers on Joko. With more than 6,000 brands already onboarded in the US, Joko makes it easy to get started: no setup fees or minimum CPA required, only incremental sales!

Want to make the most of our diverse affiliate network?  Let’s connect!