Search results for: digital marketing

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.

Singles’ Day 2023 set new records with early sales, luxury brand growth and AI-driven shopping experiences. Dive into the latest trends on our blog.

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC).

This month, our new and notable publishers specialise in identifying consumer needs and providing in-demand content, inspiration, cashback and commissions down under. Introducing our new publishers of April 2023: NZ Herald, Sitchu and Top Cashback Australia.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques.

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry.

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase their AOV and discover and retain higher value customers.

This month, our new and notable publishers put user experience first.

Rakuten Advertising is pleased to announce that Angus Sladden, a veteran of the affiliate marketing industry in Australia, has joined the company as Vice President of Client Services. In his new role, Angus will lead the client services team, ensuring that Rakuten Advertising's clients receive top-tier support and best-in-class, data-led affiliate strategies.