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Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.

The Thoughtful Agency, a full-service digital agency based in Australia, has been named as Rakuten Advertising’s first Platinum Agency Partner in Asia-Pacific for delivering comprehensive, industry-leading solutions for their clients through the Rakuten Affiliate Network.

As part of our Publisher Spotlight series, Rakuten Advertising sat down with Tom Brown, CEO and co-founder of Beny, to discuss how the innovative app can help drive incrementality for advertisers.

Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC).

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve.

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.

After a three-year hiatus, DealMaker APAC returned to the stage at Four Seasons Sydney on Thursday, 1st September 2022. The event brought together nearly 300 of the best and brightest advertisers, publishers and agencies for an exciting day of insights, innovation and networking opportunities, making it the biggest DealMaker APAC yet.

Asia-Pacific is home to some of the world's largest and most vibrant economies. It's no surprise that shopping is a popular pastime for many in the region. Get ready for 2024 and mark your calendars with our definitive list of key shopping dates.