November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth
Join us in spreading the love during Pride Month
We love all love and believe all love is equal. This month, we’re celebrating Pride, unity and the LGBTQQIP2SAA community, its cultures and its rights. To celebrate Pride Month 2021, […]
Read More‘Moments’ in Media Planning – How to Increase Strategic Impact
The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]
Read More4 Ways the Pandemic Will Impact Future Shopping Trends
Last year, the retail industry faced countless uncertainties generating both positive and negative results and new shopping trends. While non-essential retail was forced to close due to COVID-19 restrictions, the […]
Read MoreBack to Basics: Understanding Cookieless Tracking and iOS 14.5
Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]
Read MoreCeliena Adcock reveals how brands can drive incremental sales with Honey
Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase […]
Read MoreRethinking the Customer Journey Within Advertising Campaigns
A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]
Read MoreJosephine Nieh of 55Haitao explains why now is the time to put China on your radar
Rakuten Advertising recently sat down with Josephine Nieh, Director of Strategic Partnerships at 55Haitao (55海淘), to talk about riding the wave of the rapidly booming affiliate industry in China. In […]
Read MoreIntroducing the Rakuten Advertising International Collective
Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]
Read MoreHow Do Advertisers Make Moments Matter for Media Audiences?
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]
Read MoreAffiliate Product Updates: Transparency & Insights Drive Stronger Partnerships
Rakuten Advertising has released some exciting affiliate products throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate […]
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