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The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago.

This month, our new and notable publishers focus on providing the best deals for their customers.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.

November ushers in the festive shopping season, with Click Frenzy already behind us and Black Friday and Cyber Monday approaching. Shoppers are increasingly mindful of their spending due to rising living costs. Click Frenzy 2023 revealed a strong start, with a 28% YoY sales increase on day one. Aussies are prioritising travel with accommodation as the top category, gearing up for the holiday season. Read on to find out more.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

The Golden Link Awards are a mainstay of the Rakuten Advertising calendar, and each year, we look forward to celebrating excellence and innovation in the performance marketing, retail and e-commerce industries.

Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising has taken home four major awards and highly commended in seven categories at Monday’s ceremony in London.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry.

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our Asia-Pacific Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.