Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how to strategically use affiliate marketing to […]

Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can […]

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques. KC shares his thoughts on how advertisers can […]

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

The first meetings of the Rakuten Advertising International Collective (RAIC) took place last month. To say that we were pleased with how they went is something of an understatement – […]