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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Peak Planning

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how to strategically use affiliate marketing to […]

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Marketing Strategies

Angus Sladden Reveals How Klarna Adds Value for Brands Beyond the Point of Transaction

By Rakuten Advertising | August 11, 2021

Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can […]

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Marketing Strategies

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

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Marketing Strategies

Kieran Cowan Explains how to Maximise Onsite Conversion with intent.ly

By Rakuten Advertising | July 28, 2021

We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques. KC shares his thoughts on how advertisers can […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 21, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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Insights

2021 Peak Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 15, 2021

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 14, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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Marketing Strategies

Durrah Sahari at Indoleads highlights the importance of reporting transparency for sub-networks

By Rakuten Advertising | June 23, 2021

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]

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News

Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 16, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

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Events

Reflections from RAIC: The growing strategic view of affiliate marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place last month. To say that we were pleased with how they went is something of an understatement – […]

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