November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth
RAIC Insights: Catering for the New Retail Calendar with Peak Planning
Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how to strategically use affiliate marketing to […]
Read MoreAngus Sladden Reveals How Klarna Adds Value for Brands Beyond the Point of Transaction
Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can […]
Read MoreNavigating a Cookieless World Using Publishers and Context
By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]
Read MoreKieran Cowan Explains how to Maximise Onsite Conversion with intent.ly
We recently caught up with Kieryn Cowan, APAC Regional Manager at intent.ly, to talk about tackling onsite conversion rate through data-driven techniques. KC shares his thoughts on how advertisers can […]
Read MoreBuy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands
Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]
Read More2021 Peak Planning: Advertising Strategies for Optimal Performance
As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]
Read MoreRakuten Viber: Reaching 1.1B Global Consumers
Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]
Read MoreDurrah Sahari at Indoleads highlights the importance of reporting transparency for sub-networks
We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]
Read MoreMedia Product Updates: New Measurement Capabilities and PMP Best Practices
Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]
Read MoreReflections from RAIC: The growing strategic view of affiliate marketing
The first meetings of the Rakuten Advertising International Collective (RAIC) took place last month. To say that we were pleased with how they went is something of an understatement – […]
Read More