Search results for: 'trends'

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

As Singles’ Day Sales start earlier each year, we are seeing significant uplift as early as one week prior in 2024. Longer celebrations are becoming the new norm, extending far beyond the borders of China.

This month, our new and notable publishers specialise in identifying consumer needs and providing in-demand content, inspiration, cashback and commissions down under. Introducing our new publishers of April 2023: NZ Herald, Sitchu and Top Cashback Australia.

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.

Affiliate marketing platforms help brands and publishers manage, track, and optimise their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Another Cyber Week has been and gone, and while many anticipated that performance would be down this year, data from our affiliate network shows that people throughout Asia-Pacific (APAC) are still spending big.