Search results for: 'trends'

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Another Cyber Week has been and gone, and while many anticipated that performance would be down this year, data from our affiliate network shows that people throughout Asia-Pacific (APAC) are still spending big.

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.

Get ready to revolutionise your affiliate marketing game with Rakuten Advertising's industry-first Affiliate Forecasting tool! Our cutting-edge new feature offers strategic forecasts and allows advertisers to maximise their affiliate performance like never before.

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend. 

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years.