Search results for: %22digital marketing%22
110 results for '%22digital marketing%22'
January 24, 2023
Marketing Strategies Shake up your 2023 strategy with advanced affiliate tech
For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.
March 10, 2021
Insights Benefits of a Global Affiliate Network
The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!
October 25, 2023
News Rakuten Advertising outshines with 7 Global Performance Marketing Awards
We’re proud to announce that we have won seven Global Performance Marketing Awards across seven categories, including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
January 24, 2023
Marketing Strategies Publisher Spotlight: Linkby
As part of our Publisher Spotlight series, Rakuten Advertising recently connected with Geoffrey Lee, Head of Singapore and Indonesia at Linkby. We discussed how Linkby helps brands connect with publishers in multiple markets including Australia, Canada, Malaysia, Singapore, the UK and the US.
August 5, 2021
Marketing Strategies Navigating a Cookieless World
By now, marketers are well and truly aware that cookie deprecation is making tracking methods less and less effective. What they may not realise is that cookies are ending because they weren't always used responsibly.
September 21, 2022
News New Report – Affiliate: The Resilient Revenue Driver
While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.
March 6, 2023
News Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
September 25, 2022
Marketing Strategies Publisher Spotlight: ACCESSTRADE
As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA).
June 23, 2021
Marketing Strategies Publisher Spotlight: Indoleads
We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network.
October 18, 2022
News Rakuten Advertising Wins Big at the GPMA
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.