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Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channel’s true value.

Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales.

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix - and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces.

Rakuten Advertising recently caught up with Kevin Azzopardi, Head of Marketing at ShopBack Australia, to discuss how the platform became a one-stop shop for customers to discover new brands, seek out the best deals in market and earn cashback.