Rakuten Advertising shortlisted for 21 IPMAs

Now entering its fourth year, the International Performance Marketing Awards celebrates exceptional campaigns from across the globe including Western Europe, APAC, USA, MENA and LATAM.  

This year, we are overwhelmed to have been shortlisted for 19 channel awards including:  

• Best Incentive Partner Campaign or Strategy: Rakuten Advertising and American Express Australia for Coles Liquor and Harvey Nichols 
• Best Incentive Partner Campaign or Strategy: Rakuten Advertising for Microsoft and ShopBack  

• Best Influencer Marketing Campaign: Rakuten Advertising for FitFlop: WonderWelly campaign  
• Best Integrated Performance Marketing Campaign: Rakuten Advertising for Kurt Geiger 
• Best Managed Affiliate Programme – APAC: Rakuten Advertising for Cotton On Australia 
• Best Managed Affiliate Programme – USA: Rakuten Advertising for Cotton On USA 
• Best Managed Affiliate Programme – Western Europe: Rakuten Advertising and 24S 

• Best Paid Search Campaign: Rakuten Advertising for Route One 
• Best Paid Social Campaign: Rakuten Advertising for Molton Brown  
• Best Partnership: Rakuten Advertising for Harvey Nichols
• Best Partnership:  Optmyzr Search Optimization Platform for Rakuten Advertising
• Best Partnership: Rakuten Advertising for Net-A-Porter and CATCH Fashion 
• Best Performance Marketing Campaign – APAC: Rakuten Advertising for Forever New 
• Best Performance Marketing Campaign – LATAM: Rakuten Advertising for Netshoes 

• Best Performance Marketing Campaign – Western Europe: Rakuten Advertising for Superdry EU  
• Best Performance Marketing Campaign – USA: Rakuten Advertising and AMDX for ASICS 
• Best Programme Launch or Relaunch: Rakuten Advertising for Harrods 
• Best Programme Launch or Relaunch: Rakuten Advertising for Princess Polly
• Best Use of Programmatic: Rakuten Advertising for Liberty London  

In addition to being shortlisted for channel awards, we are proud to be nominated for Best Team in Performance Marketing and Best Affiliate Network. Both categories are voted for by the industry, and we would be honoured if you could vote for us.  

 The performance industry has changed significantly this year, creating unique challenges for all. Throughout the COVID-19 pandemic, our priority has been to help our partners adjust to the changing eCommerce landscape and consumer behaviours. We launched a dedicated resource centre, providing a transparent view of network performance and actionable strategies. We also adapted our events to allow networking opportunities between advertisers and publishers to continue virtually.  

Additionally, the Rakuten Advertising client service team has not only risen to these challenges, but they have also driven exceptional success for their clients. We continue to evolve our product offering, developing tools that drive success and encourage innovation for both advertisers and publishers.  

 If you’re a client, publisher or partner of Rakuten Advertising and have enjoyed working with us, then you can vote for us at the below links:  

• Best Affiliate Network  
• Best Team in Performance Marketing  

A big congratulations once again to all our partners who have been shortlisted. The winners will be announced at the virtual award ceremony on November 24th.