Rakuten Advertising: Q3 Affiliate Publishers Partner Spotlight

To unlock the true potential of affiliate marketing, embrace discovery. At Rakuten Advertising, we’ve seen leading brands dramatically boost performance by diversifying their publisher partnerships. They recognize that different publishers connect with unique audiences in unique ways, creating a powerful synergy. 

Today’s consumers embark on intricate digital journeys, seeking inspiration from emerging platforms, validation from trusted creators, and the best deals from across the web. Don’t limit your affiliate program. By focusing on a narrow range of publisher types, you risk missing critical touchpoints along the path to purchase and limiting your growth. 

In our latest Affiliate Partner Spotlight, we showcase innovative, up-and-coming publishers within our network. These rising stars are pioneering fresh approaches to audience engagement, developing cutting-edge technologies, and creating captivating content formats. 

Ready to expand your reach and discover untapped potential? Let’s explore the rising stars on the Rakuten Advertising Network and unlock new opportunities for your program. 

Cashrewards

After over a decade of helping Australians earn cashback on everyday purchases, Cashrewards has recently ceased operations. While their exit marks the end of a well-known name in the local loyalty space, it also underscores the evolving nature of the performance marketing landscape in Australia.

Importantly, there remains a strong and growing ecosystem of loyalty and cashback publishers in-market providing brands with reliable, scalable opportunities to drive incremental growth in Q4 and beyond. Read on to see explore the new and notable publishers. 

Pokitpal 

Pokitpal engages customers with Instant Rewards powered by their award-winning card-linking technology. They connect 13m+ shoppers across Australia and New Zealand with 1,700+retailers across travel, fashion, food, groceries and more, through their network of publishers, bank partners and financial services. Pokitpal’s latest innovation – Product Level Offers – captures basket and SKU-level data to deliver more precise reward delivery. This offers retailers more control over the products being promoted – whether it’s new launches, slow movers or high margin heroes. 

intent.ly 

Intent.ly is a shopper journey optimisation platform and technology partner, empowering online retailers to engage and convert shoppers. Their solutions typically target 2-10% of a retailer’s unconverting traffic. Intent.ly recently launched a new solution – In-Page engagement strategies. This solution sits directly within the page on a retailer’s website, delivering non-intrusive campaigns, tailored to brand goals.

Threadicated 

Threadicated are leading Australian personal stylists for online clothing, curating a high-converting shopping experience tailored to each customer’s style, shape, and budget. Their no-code MVP requires zero tech lift – just add a SKU and they handle the rest. 

With expert stylists on standby, shoppers get the personalised support they need to feel confident, driving loyalty, conversion, and full-price sell-through. Featured on the Threadicated site and styled by their experts, products become part of complete looks, making shopping effortless and increasing purchase intent. 

SparrowMart 

SparrowMart is one of Korea’s newest cashback players, bringing fresh energy into the local loyalty space. With over 100K app downloads and an easy-to-use web platform, SparrowMart enables consumers to earn rewards across categories from fashion and beauty to electronics and daily necessities. For brands, this performance-driven model unlocks incremental conversions while connecting with an audience actively seeking value in their everyday shopping. Launching end of October, SparrowMart is poised to become a strong partner for both retail and travel advertisers looking to reach engaged Korean consumers

Dianomi 

Dianomi is a native advertising platform dedicated to providing lifestyle ad inventory across 320+ premium business, finance and lifestyle sites, including being an approved sales agent for specific Apple News publishers. Delivering contextually relevant content to reach affluent audiences where they are most engaged, Dianomi serves 8B+ ad impressions each month across owned and operated inventory. 

L.POINT Korea

Backed by retail giant Lotte Group, L.POINT Korea is one of the country’s largest loyalty ecosystems with over 4M monthly active users. Recently reactivated on the Rakuten Advertising network, L.POINT provides brands with a unique opportunity to tap into a massive, engaged membership base. By combining loyalty rewards with everyday retail and travel benefits, L.POINT helps advertisers drive repeat purchases and build long-term relationships with Korean consumers.

TopCashback 

Founded in 2005, TopCashback has been helping consumers maximise their savings on everyday spending globally by passing on 100% of the commission back to members as cashback. With over 20 years of experience in the industry, TopCashback is a market leader in cashback, with a growing presence of 24 million members across international markets. 

Halincoupon 

Halincoupon is a dedicated coupon platform partnering with more than 170 retailers across Korea. The site provides users with easy access to discount coupons, helping drive both engagement and conversions. For advertisers, Halincoupon’s performance-based model ensures strong visibility among cost-conscious shoppers, with additional promotional opportunities available to brands that achieve high click and conversion rates. Its focused coupon offering makes Halincoupon a valuable partner across retail, ecommerce, and travel categories. 

StylMatch 

StylMatch is redefining influencer marketing in Korea by empowering micro-influencers to launch their own online storefronts. Through StylMatch, creators can promote products across thousands of brands, driving measurable sales while maintaining authenticity with their audiences. For advertisers, this model provides an agile way to activate influencer campaigns at scale, combining creator-driven engagement with clear ROI tracking. With growing momentum in Korea, StylMatch is quickly establishing itself as a must-watch partner for brands seeking fresh ways to connect with consumers. 

Want to make the most of our diverse affiliate network?  Let’s connect!