Rakuten Advertising: Q2 2026 Affiliate Partner Spotlight

Diversifying your affiliate program remains one of the most effective ways to unlock stronger performance. As shoppers move fluidly between content, loyalty platforms, banking apps, mobile experiences, and marketplaces, brands need publisher partnerships that meet consumers in more relevant moments across the path to purchase.

At Rakuten Advertising, we continue to see how a broad publisher mix helps advertisers drive incremental growth. Different partners bring different strengths, from reaching high-intent audiences and supporting customer acquisition to improving retention and creating more engaging shopping experiences.

In our Q2 2026 Publisher Spotlight, we are highlighting a selection of notable publishers and emerging opportunities across the Rakuten Advertising network. These partners are helping brands connect with shoppers in innovative ways across the APAC region.

ANZ NZ 

https://www.anz.co.nz/

ANZ NZ, the largest of New Zealand’s four major banks, has launched a new card-linked offer program in partnership with Furthr and PokitPal. Since April 2026, the program has given brands a direct way to reach 1.7 million cardholders with cashback incentives through a performance-based model.

ANZ NZ offers access to a highly engaged customer base across both in-store and online environments, making it easier to connect with new, lapsed, and loyal shoppers alike. Backed by the trust and scale of a major banking institution, this program opens up a valuable channel for customer acquisition and retention in the New Zealand market. 

World360 Rewards 

https://www.world360rewards.com/ 

World360 Rewards is Flight Centre Group’s new points-based loyalty program, designed to help customers earn faster, redeem more easily, and travel more often. Reaching 1.8 million customers across Australia, the program creates a compelling opportunity for brands looking to engage consumers with strong travel intent.

Powered by Wink, the World360 Rewards merchant marketplace allows advertisers to connect with audiences through curated content, exclusive deals, and personalised trigger-based activity. With eligible customers spanning Flight Centre, Aunt Betty, Cruise About, and Travel Associates, the program gives brands access to a diverse travel audience across adventure, luxury, and budget segments. 

Allt

https://allt.tv/ 

Allt is helping to redefine where performance marketing can happen. Its technology creates a bridge between television viewing and mobile commerce, enabling participating apps to connect with consumers while they are watching TV and actively engaging on their mobile devices.   

By serving relevant offers during high-dwell, high-attention moments, Allt gives brands a way to appear in a more contextually relevant environment outside traditional web placements. It is an exciting example of how performance marketing is evolving beyond established channels and into moments of natural discovery and consideration. 

ufurnish 

https://www.ufurnish.com/

ufurnish is a furniture discovery platform built to help consumers find products that suit their space, style, and budget. Now, through its collaboration with realestate.com.au on an AI-led Shop the Look experience, ufurnish is bringing commerce directly into the property browsing journey. 

This creates a highly relevant moment for advertisers in the home category. As consumers imagine a new space and begin planning how to furnish it, ufurnish connects inspiration with action in a seamless and timely way. The result is a shopping experience aligned to genuine lifestyle intent. 

Locker 

https://wantlocker.com/

Locker is a shopping-led social discovery platform designed for consumers who want to find, save, and share products through curated, community-driven experiences. Its model encourages browsing and exploration, helping brands show up in a way that feels more native to how discovery happens today.  

Already established in the US, Locker has recently expanded into Australia and is building local momentum. For advertisers looking to tap into social-style shopping behaviour and discovery-led commerce, Locker is an emerging partner worth watching. 

PS Rewards 

https://psrewards.com.au/

PS Rewards is a newly launched Australian cashback platform focused on simplicity, transparency, and ease of use. Members can earn cashback across a growing range of retailers, with a proposition designed to make rewards feel immediate and easy to understand. 

That clarity is part of its appeal. For consumers, it creates a frictionless value exchange. For advertisers, it offers the potential to drive conversion through a straightforward, value-led experience that aligns well with today’s cost-conscious shopper mindset. 

EatClub  

https://eatclub.com.au/

With EatClub Rewards, EatClub has extended its established dining proposition into shopping, enabling consumers to earn value back in the form of dining credits. It is a differentiated model that turns everyday spending into memorable real-world experiences. 

This rewards loop gives brands a fresh way to engage shoppers through a benefit that feels tangible and lifestyle-led. With 750,000 monthly active users, 8 million app sessions and 2 million email subscribers, EatClub Rewards already has the scale to support meaningful reach and sustained engagement as the offering grows.

HKTV

mall 

https://www.hktvmall.com/

As Hong Kong’s leading online marketplace, HKTVmall has become a cornerstone of the region’s digital retail ecosystem. The platform reaches more than 1.6 million monthly active users and spans 14 product categories, making it a significant commerce destination for local shoppers.   

Its CASHBACK affiliate program gives global merchants a way to connect with this high-intent audience across lifestyle categories such as travel, beauty, and fashion. Operating on a performance-based model, HKTVmall directs traffic to partner websites through tracked links, with resulting commissions converted into Mall Dollars for users. Because those rewards can be spent back within HKTVmall, the model supports a closed-loop consumption cycle that benefits both advertisers and consumers.  

 As affiliate marketing continues to evolve, the strongest programs will be those that embrace a broader mix of partners and touchpoints. These publishers reflect the diversity of opportunities available across the Rakuten Advertising network, helping brands engage audiences through loyalty, rewards, discovery, content, and commerce in more meaningful ways. 

Ready to explore what these partnerships could mean for your programme? Let’s connect.