Highlights from DealMaker Australia 2025

Event Overview 

More than 250 industry-leading advertisers, publishers, and agencies joined us at DealMaker Australia 2025 for a day of connections, partnerships, and fun! Held on Thursday, 7th August 2025, at the scenic Doltone House at Jones Bay Wharf Pyrmont, the event brought together the best minds in affiliate marketing for insightful sessions, networking opportunities, and memorable celebrations. 

Event Highlights: 

• 250+ affiliate professionals in attendance 

• Engaging content sessions by the harbour 

• Nearly 400 meetings booked for new partnerships 

• Golden Link Awards Asia-Pacific with 13 winners 

• Unforgettable after party on Jones Bay Wharf 

Key Sessions & Insights 

AI and the Future of Trust in Affiliate Marketing 

Our VP of AI, Benjamin Cox, kicked off the event with a deep dive into the role of AI in affiliate marketing. The following panel, “AI and the Future of Trust in Affiliate Marketing,” explored how AI is transforming consumer behaviour and the strategies needed to stay competitive. Moderated by BlueGum’s Dave Glasgow, panelists from Taking Shape, ShopBack, and Skimlinks shared their innovations in performance optimisation, ROI, and transparency through AI. 

Key Takeaways: 

• AI is essential for staying ahead in affiliate marketing 

• Transparency and innovation drive trust and results 

• Real-world examples from leading brands 

Playing to Win: Forward Thinking Partnerships 

Cary Pierce, Senior Director of Global Agency Services, led a panel on new partnership models and commissioning strategies. Representatives from Furthr, Threadicated, and Chemist Warehouse discussed full-funnel strategies, embracing unconventional approaches, and the importance of continuous testing and learning. 

“We’re driving mid-funnel discovery and high-value conversions through a service that feels like genuine help, not a sales push.”
— Danielle Johansen, Threadicated 

Networking & Awards 

More Business, More Connections, More Fun 

Networking was at the heart of DealMaker Australia 2025. Attendees enjoyed coffee by the harbour, a donut wall, juice bikes, and exceptional catering by Doltone House. The return of Speakers’ Corner allowed publishers to pitch for new connections, and nearly 400 meetings were booked, fostering strategic alliances. 

Celebrating the Best of the Best 

The highly anticipated Golden Link Awards Asia-Pacific followed the main event, with thirteen awards presented to partners who are raising the bar in affiliate marketing. Discover the full list of 2025 Outperformers here.

After Party & Closing Thoughts 

DealMaker Australia is renowned for its after parties, and 2025 was no exception. Guests danced the night away on Jones Bay Wharf and enjoyed cozy conversations around outdoor heaters. 

At the heart of the Australian affiliate industry are its people, and DealMaker brings everyone together. A huge thank you to our sponsors—ShopBack, PokitPal, Skimlinks, Cashrewards, and Raiz—and to every attendee who made this event unforgettable. 

Here’s to another year of connections, partnerships, and fun! 

Ready to relive the highlights? Check out our highlights video and stay tuned for next year’s event!  

Frequently Asked Questions 

What is DealMaker Australia? 
DealMaker Australia is an annual event that brings together affiliate marketing professionals for networking, learning, and celebration. 

Who won the Golden Link Awards 2025? 
Thirteen outstanding partners were recognised for their achievements. See the full list of winners here.