Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with ShopShare.tv – a social commerce platform for shoppers to get help, guidance and inspiration as they shop online.
Who are you and what do you do?
We’re ShopShare and we’ve just made online shopping a whole lot easier! Bringing consumers video shopping experiences with their favourite influencers, stylists and retailers. ShopShare is the ‘go-to’ shopping platform to learn about new products, brands and trends, and to even get styling advice.
Who is your target audience?
How long have you been using affiliate marketing as a channel?
We’ve been using the affiliate channel for six months.
What kind of advertisers are your ideal partners?
Our ideal partners are retailers/brands in fashion, beauty, kids and homewares verticals.
What unique offering do you bring to the table that other affiliates don’t offer?
We offer retailers/brands the opportunity to be promoted to our growing community of stylists, personal shoppers, influencers and creators. We also offer them a complimentary tool that enables retailers to easily add to their own video content in a valuable and shoppable way.
What new innovations will we see from you in 2019?
Integration with YouTube, the ability to comment on videos and a more comprehensive reporting system for sharers are just some of the developments in progress.
Can you describe what excites you most about the affiliate marketing industry?
The rapid growth of the influencer marketing industry and its influence on affiliate marketing is really exciting.
If advertisers aren’t yet partnered with you, why should they jump on board?
By 2021, 82% of web content shared will be video. We enable stylists, influencers, brands and retails to EASILY ADD to their video content in a valuable and shoppable way.