Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of a continued effort to educate advertisers, publishers and the industry on the GDPR.
Key topics discussed in this white paper are:
- The legal basis for processing data
- The difference between “consent” and “legitimate interest,” as well as guidance on why advertisers and publishers should support consumer privacy by adopting the consent model
- The benefits GDPR has for affiliate and display marketing channels
- Consumer impact of GDPR
- How brands can leverage GDPR within their digital advertising programs along with highlighting key business benefits.
Rakuten Marketing will be releasing another whitepaper before the final GDPR deadline of May 25, 2018. You can find the first GDPR whitepaper Defining the GDPR Impact on Digital Advertising here.