2025 DealMaker Australia Golden Link Awards | Winners Announced

This year, we closed DealMaker Australia in style at the chic and vibrant Doltone House in Pyrmont with the APAC Golden Link Awards 2025. Immersed in the perfect blend of modern glamour and sophisticated elegance overlooking the harbour, this year’s ceremony is sure to be one of the region’s most unforgettable events in the industry. 

The 2025 awards spanned 13 categories, which celebrates our partner brands who are outthinking their competition – every single time. Nominations were open to all APAC advertisers, publishers and agencies and also included three peer-nominated categories, giving everyone on our network the chance to tell us who their affiliate champions are. The quality and quantity of entries certainly didn’t make it easy for our judges, so we’d like to extend a huge ‘thank you’ to our esteemed panel: 

• Anthony Capano, Regional Director of APAC, Intuit Mailchimp 

• Ashley Hudson, CEO, Retail Group  

• Gai Le Roy, CEO, IAB Australia 

We are thrilled to reveal the winners of the APAC Golden Link Awards 2025 below. 

The APAC Golden Link Awards 2025 Winners 

Advertiser of the Year: Bonds 

Publisher of the Year: ShopBack 

Agency of the Year: Periscope 

Advertiser of the Year (Self-Managed): Baby Bunting 

Partnership of the Year: ShopBack AU x Chemist Warehouse 

Affiliate Manager of the Year (Advertiser): Kiran Flynn (Taking Shape) 

Affiliate Manager of the Year (Publisher): Belinda Barnes (Qantas Shopping) 

Best Content Partnership: Linkby x The Collagen Co. 

Best International Strategy: Shein 

The Outperform and Outthink Award: Furthr 

Publishers’ Choice: Princess Polly

Advertisers’ Choice: Qantas Shopping

Rakuten Advertising Rep of the Year: Lilly Heng 

Congratulations to all the winners of the APAC Golden Link Awards 2025. We are proud to celebrate your achievements and contributions. 

Here’s to another year of excellence and groundbreaking achievements!