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Marketing Strategies
Marketing Strategies

Australian Brands ‘Cotton On’ to Global Affiliate Program

By Rhiannon Farrar | February 18, 2018

  “Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. The strategic guidance and insights that our account managers have provided have ensured that we were able […]

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Marketing Strategies

How Retailers Can Leverage Lunar New Year Celebrations

By Rhiannon Farrar | February 13, 2018

Lunar New Year, otherwise known as Chinese New Year or the Spring Festival, is the most important of the traditional Chinese holidays. The festival celebrated in China and throughout Asia, […]

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Marketing Strategies

Client Success Story: Cashrewards Drives Growth with Rakuten Marketing

By Rhiannon Farrar | February 1, 2018

Overview: Cashrewards is Australia’s number 1 savings site, paying over 325,000 Australians to shop! With 2% of all online retail sales in Australia originating from Cashrewards, the team are experiencing […]

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Marketing Strategies

Affiliate Strategies for Silly Season Success in 2017!

By Rhiannon Farrar | October 11, 2017

The October long weekend not only saw the end of the 2017 footy season, it saw the beginning of Daylight Savings (well, for some of us), and it brought with […]

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Marketing Strategies

The Advertiser’s Guide to Display Marketing

By Rakuten Advertising | June 6, 2017

“As the modern consumer journey becomes increasingly complex, and as investment in display advertising continues to grow, it’s vital that marketers understand how their display campaigns best fit into their […]

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Marketing Strategies

5 Mistakes to Avoid When Partnering with Influencers

By Rakuten Advertising | March 9, 2017

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face […]

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