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The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

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Click Frenzy Mayhem: Orders Double Under Lockdown

By Lalisa Fungtammasan | June 3, 2020

The circumstances surrounding this year’s Click Frenzy Mayhem event were a little different. Australians were placed under partial lockdown due to the global pandemic, there were restrictions on social activities […]

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Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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Rising Stars – Publisher models to look out for in 2020

By Rhiannon Farrar | December 11, 2019

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

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Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

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The results are in, here is how Singles’ Day and Click Frenzy 2019 played out

By Rhiannon Farrar | November 19, 2019

Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. Each year the anticipation for the Chinese mega event and […]

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Key Takeaways and Insights from DealMaker Sydney 2019

By Rhiannon Farrar | October 16, 2019

Earlier this month, Rakuten Marketing hosted our seventh annual DealMaker Sydney at the Four Seasons. Over 300 marketing, retail and e-commerce professionals joined us for a day of thought-provoking content, […]

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Latest Rakuten Marketing research reveals confidence in e-commerce on the rise across APAC

By Rhiannon Farrar | October 13, 2019

We are excited to launch the second edition of their The State of e-Commerce, Asia-Pacific report, revealing some surprising insights into the region’s online purchasing habits. The 2019 report delves […]

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Click Frenzy “MayHem”: The How, When and Where consumers are shopping

By Rhiannon Farrar | June 26, 2019

Last month Click Frenzy kicked off the first of their 24-hour sales bonanza for 2019 with the annual MayHem event. According to data collected by Hitwise, traffic to the Click […]

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