Author: <span class="vcard">vanessayip</span>

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Rakuten Advertising’s strategic partnership with impact.com marks a major step forward in partnership marketing, giving advertisers, publishers, and partners access to stronger technology, smoother transitions, and expanded growth opportunities.

The separation gap in AI shopping is changing the role of performance marketing in surprising ways. Our new report is an indispensable AI intelligence guide for partner marketing leaders, revealing an unexpected most-valuable-audience—and proving why trust is the new value proposition for shoppers.

Fashion marketing in 2026 is all about specificity and speed. Explore three critical market shifts: regional style splits, local momentum, and stable categories, that Asia fashion brands need to act on now.

Maintaining a consistent brand voice across partners is essential for brand marketers looking to scale their programs. This blog explores actionable strategies and the value of working with a trusted affiliate network like Rakuten Advertising, to ensure your brand’s messaging, values, and reputation remain strong.

Ready to launch your brand’s affiliate program? This Affiliate Marketing Step-by-Step guide for brand marketers covers everything from setting goals and choosing a platform to recruiting partners and optimising for growth, including the benefits of affiliate networks and advanced technology. Contact us to get started!

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.

Affiliate marketing platforms help brands and publishers manage, track, and optimise their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Cyber Week 2025 in Australia marked a pivotal shift in peak season shopping. What was once a four-day sprint has become a month-long marathon. This article will cover the key consumer behaviours and decisions that influenced the retail sales and order volume across the peak sales season in Australia.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

The story of travel in 2025 is one of incredible resurgence and rapid evolution. Discover the playbook for affiliate marketers looking to dominate the Asia travel industry.