Author: <span class="vcard">Rakuten Advertising</span>

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.

Holiday season is just around the corner and with it brings new publishers to our network: BuzzFeed, Cheddar, hummgroup & Loyalty Republic. More on our blog.

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries.

Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising has taken home four major awards and highly commended in seven categories at Monday’s ceremony in London.

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).

The Golden Link Awards are a mainstay of the Rakuten Advertising calendar, and each year, we look forward to celebrating excellence and innovation in the performance marketing, retail and e-commerce industries.

Rakuten Advertising recently caught up with Kevin Azzopardi, Head of Marketing at ShopBack Australia, to discuss how the platform became a one-stop shop for customers to discover new brands, seek out the best deals in market and earn cashback.

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.

Get ready to revolutionise your affiliate marketing game with Rakuten Advertising's industry-first Affiliate Forecasting tool! Our cutting-edge new feature offers strategic forecasts and allows advertisers to maximise their affiliate performance like never before.

Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can add value for brands beyond the point of transaction.