Author: <span class="vcard">Rakuten Advertising</span>
September 26, 2023
Insights Publisher Spotlight: FlexOffers
A recongnised global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.
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September 21, 2023
Marketing Strategies RAIC Insights: Demonstrating how a strong and profitable affiliate program delivers brand goals
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at AliExpress, outlines how to get C-suite buy-in for affiliate marketing.
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September 5, 2023
Marketing Strategies Surviving iOS 17: Your guide to cookieless tracking and affiliate marketing
With upcoming iOS updates, it's crucial to understand the deep changes affecting the affiliate marketing industry. Our experts share everything you need to get ready for iOS 17 and MacOS Sonoma, including actionable insights based on test scenarios.
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August 16, 2023
Events Highlights from DealMaker Australia 2023
Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.
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August 15, 2023
News The benefits of personalisation and audience targeting for affiliate publishers
Audience Engine has landed, giving you more opportunities to earn! An industry-first commissioning technology, we dive deep into the benefits Audience Engine offers for publishers. Find out why you can’t afford not to take advantage of this latest offering.
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July 27, 2023
Marketing Strategies RAIC Insights: Best Practices for Working With Different Publisher Models
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
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July 18, 2023
Marketing Strategies Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more
Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.
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July 12, 2023
News Unlock game-changing insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
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July 11, 2023
Events Golden Link Awards, APAC 2023 Finalists Announced
The Rakuten Advertising Golden Link Awards, APAC celebrate and showcase our advertisers, publishers and agencies who are outdelivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist.
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June 22, 2023
Marketing Strategies Outthink with affiliate innovation
Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
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May 29, 2023
Marketing Strategies Outperform With Full-funnel Affiliate Strategies
Some would have you believe that affiliate marketing is a bottom-of-the-funnel, last-click strategy for pushing out your latest discounts – technically, that’s not true. Affiliate is a channel proven to help increase conversions and a fantastic way to reach savvy shoppers. But it’s also so much more than that.
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May 18, 2023
Marketing Strategies RAIC Insights: Mapping the customer journey with RevLifter
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.
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