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Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

By Rakuten Advertising | August 18, 2016

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous […]

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Insights

Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Rakuten Advertising | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

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Insights

Infographic: Q2 Momentum Data Insights

By Krystyna Lijek | August 4, 2016

A full breakdown of our Affiliate Network, Display, and Search channels can be found below.

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Insights

5 Questions to Help You Analyze Past Q4 Performance

By Rakuten Advertising | August 2, 2016

Start leveraging data from previous Q4 publishing efforts to gain a better understanding of what your customers do and don’t want. Use this guide to ask yourself five questions that […]

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Insights

3 Holiday Shopping Trends on the Rise in 2016!

By Rakuten Advertising | August 2, 2016

The holiday season is continuing to evolve as consumers develop new ways to shop and pick up their products, use different devices during their shopping process, and find different and […]

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Insights

Industry Insights June 2016: Affiliate Influencers, Investing Strategies, & Media Behaviors

By Rakuten Advertising | June 29, 2016

How much are influencers in affiliate marketing worth? There’s no question that publishers have a reach into certain audiences, but the influence they have within those communities is just as […]

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Insights

Authenticity Matters: Reddit Co-Founder Shares His Marketing Insights

By Rakuten Advertising | June 23, 2016

Reddit co-founder Alexis Ohanian shares the importance of being authentic in marketing – why it’s important, how it resonates with consumers, and what he went through to learn these lessons.

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